Hulu CEO Randy Freer has revealed that Heather Moosnick will join the company as Senior Vice President, Content Partnerships.

In this role, Moosnick will drive the content acquisition strategy across the US streaming service’s live and on-demand programming – from full library series and movies to current network television shows and emerging content opportunities.

As SVP, Content Partnerships, Moosnick will lead and continue building Hulu’s content and network acquisition team and will work closely with the company’s originals, marketing, product, and technology leadership to create more personalised, localised and curated program offerings for consumers. She will join Hulu’s senior management team on November 12th and will report directly to Freer.

“Heather is a highly strategic, creative and relationship-oriented executive who has spent her entire career driving change and innovation,” said Freer. “As Hulu looks to transition television from a gatekeeper-driven experience to one that’s led by the consumer, Heather’s leadership and fearless approach to evolving antiquated business rules make her a perfect fit for our team.”

Moosnick joins Hulu from Google, where she most recently served as head of global business development, strategy and content partner management for YouTube TV and Google Fiber, including all TV networks and affiliates.

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