Pac-12 Networks, the sports media production arm of Pac-12 Conference, is on a mission to reach more viewers, at more locations, and on more devices. Their new approach takes advantage of AWS cloud technologies, including AWS Elemental Media Services, to re-imagine core master control production workflows as well as content archive, personalisation, and monetisation.
AWS is powering live broadcasts of 850 games for Pac-12 collegiate sports over the 2018-19 season. By moving the Pac-12 broadcasts onto a standard cloud platform powered by AWS, every aspect of the media workflow can be enhanced and made more flexible for production and syndication. Pac-12 Networks is connecting its 10Gb multi-venue contribution network to AWS using a 1Gb AWS DirectConnect. AWS Elemental MediaLive and AWS Elemental MediaPackage services prepare all live streams for delivery in Apple’s HLS format to IOS, Android, Web, Chromecast and Apple TV devices.
“We’ve chosen to go all-in on the world’s leading cloud to drive digital transformation across the entire organisation, and to enhance our innovation and workflow processes so that we can bring new offerings and better experiences to market faster,” said Mark Kramer, Vice President, Engineering & Technology at Pac-12 Networks. “Video quality has been absolutely gorgeous during the game for linear broadcast and TV Everywhere audiences. It was a huge positive transition for us – a new level of experience, years in the making.”
“As we standardise on AWS machine learning and media services, we’ll be able to usher in a new era of entertainment for collegiate sports enthusiasts,” continues Kramer. “Our fans will benefit from highly reliable and personalized viewer experiences, even in times of rapid traffic spikes like conference championships or rivalry games, and our internal teams will be able to experiment with ease using AWS services to rapidly test new ideas. The unmatched breadth of functionality, agility, and security that AWS provides has been, and will continue to be, instrumental to our success in the cloud. The way viewers expect to consume games is completely changing. Without AWS, we couldn’t meet our fans’ needs.”