Nokia partners with Shaftesbury for Futurithmic series
February 19, 2019
As 5G takes center stage this year, Nokia is launching Futurithmic, a six-part original documentary series that explores the big societal changes expected to result from 5G networks, artificial intelligence, and automation. Hosted by veteran news reporter Michael Hainsworth (Canada’s Business News Network), the series is produced for Nokia by Shaftesbury, the award-winning production powerhouse behind such global hit TV series as Murdoch Mysteries, Frankie Drake Mysteries, the forthcoming Departure, and the worldwide branded entertainment phenomenon Carmilla.
As the world’s trusted end-to-end telecom networking company, Nokia is well placed to explore subjects like 5G, AI and automation and their impact on time, the evolution of the digital world and productivity. Futurithmic is part of the company’s “social-first” marketing approach to reaching everyone who wants to leverage 5G-enabled capabilities like AI to help their run their business more efficiently and develop new revenue opportunities.
“Through Futurithmic and our digital publication, Nokia’s aim is to have a platform for innovation leaders in the telecommunications space to connect and share their experience and vision for the future,” said Josh Aroner, Vice President, Nokia Software Marketing.
Nokia is also partnering with Truly, an award-winning strategic marketing firm, which is responsible for creating the editorial strategy and content, website, audience development, and publishing for Futurithmic. Articles from industry thought leaders, including Nokia scientists, and business influencers will be shared across Facebook, LinkedIN, Twitter and Instagram, as well as via Nokia’s new digital media publication, Futurithmic.com.
“We feel privileged to work with our partners at Nokia and Truly in bringing Futurithmic to life,” said Kaaren Whitney-Vernon, SVP Branded Entertainment, Shaftesbury. “In collaboration with Michael Hainsworth, who brings his journalistic curiosity and business savvy to these discussions, we are creating content that delves into the life-changing technology that is the very foundation of the Internet of Things. It is as informative as it is entertaining and it embodies the brand attributes of Nokia today.”
Futurithmic profiles the thought leaders of the next digital revolution, getting inside their heads and exploring the intersection of humanity and technology. Guests include augmented reality guru Galit Ariel, MIT’s pioneering artificial intelligence data scientist Sandy Pentland, and science fiction author and Internet rights advocate Cory Doctorow.
“Technology shapes and influences every aspect of our lives today and we’re only beginning to scratch the surface of understanding how it will radically change the way we live and work in the future,” said series host Michael Hainsworth, who is also executive producer on Futurithmic. “ We’ll dig deep into the issues with six influential tech titans you’d love to meet. With AI, 5G, and other leaps in technology entering the home and business, this series will show you what’s coming next — so you can be there first.”
The first episode of Futurithmic featuring Galit Ariel is available today on Futurithmic.com and on YouTube. Additional episodes will be available monthly through July.
Futurithmic is executive produced by Christina Jennings, Scott Garvie, Kaaren Whitney-Vernon, and Michael Hainsworth who also serves as series host. Theresa Kowall-Shipp is producer.