Eurosport has broadened its relationship with the ATP and ATP Media by landing the exclusive rights for the ATP Tour in the Nordics region for four years starting in 2020.
The deal with the ATP and ATP Media, along with its coverage of all four Grand Slams, means fans in Sweden, Norway, Finland and Iceland watching on Eurosport’s platforms will be able to enjoy year-round tennis coverage.
Last October, Eurosport announced it would be the Home of Tennis in France after agreeing a similar deal with the ATP and ATP Media that would commence from January 2019. Earlier this year, meanwhile, Eurosport also revealed it would show the ATP Tour live and exclusively in Russia for three years starting in 2019.
The agreement between the ATP, ATP Media and Eurosport in the Nordics region includes nine ATP Masters 1000 events, 13 ATP 500 events, up to 19 ATP 250 events, the end-of-season Nitto ATP Finals tournament as well as the Next Gen ATP Finals, cementing Eurosport’s position as the Home of Tennis in the region. As part of the deal, fans in the Nordics region will also be able to keep up-to-date with everything making headlines in the world of tennis with Eurosport screening the weekly ATP Uncovered Magazine Show.
Laurent Prud’homme, SVP Rights Acquisitions & Syndication – Eurosport, said: “This new agreement with the ATP and ATP Media deepens our association with one of our key sport verticals and serves to highlight how Discovery powers people’s passions. Fans watching Eurosport in the Nordics will now be able to enjoy more than 40 weeks’ worth of tennis exclusively every season, strengthening Eurosport’s position as the go-to destination for all passionate fans of the sport. As key partners of the ATP and ATP Media in six major European countries now, we look forward to maximising the scale of our partnership to super-serve tennis fans across these markets on all Eurosport platforms and devices.”
Mark Webster, CEO – ATP Media, added: “Once again ATP Media is very pleased to be able to conclude a deal with Discovery and Eurosport to bring tennis to even more fans across the Nordic region. Eurosport are a valued partner of the ATP Tour and their passion and drive for tennis is key to increasing the exposure of our sport. With the emergence of great young talents such as Casper Ruud, this is an exciting territory in which to be a tennis fan.”