FIFA and beIN Media Group, the global sports and entertainment group, have today announced a media rights agreement that will see beIN Sports, beIN’s flagship sports network, exclusively broadcast next month’s FIFA Women’s World Cup France in more than 30 countries across Asia and the Middle East & North Africa (MENA).
The deal means that beIN will distribute this year’s FIFA Women’s World Cup to more countries than any other global broadcaster.
Yousef Al-Obaidly, CEO of beIN Media Group, said: “The FIFA Women’s World Cup is the most anticipated tournament in world sport this year and I’m delighted to announce that beIN subscribers in +30 countries across Asia and the Middle East & North Africa will get to watch some of the best athletes on the planet come together to compete for their country this summer.
He added: “On the eve of this outstanding tournament, we are also launching beINSPIRED, which is our stated ambition as a global broadcaster to inspire the next generation to participate in sport, by giving a global platform to events and talent that haven’t, historically, been given the exposure they deserve. This summer we will take our first big step in this project and broadcast more premium women’s sport than any other global broadcaster, and we hope that female fans in the MENA region, and all across the world, will find new heroes and take part in sport.”