At a press conference with Robi Axiata held in Dhaka, ZEE5, the largest global streaming platform for South Asians and beyond, announced its plans to take Bangladeshi entertainment content to global audiences.
Archana Anand, Chief Business Officer, ZEE5 Global shared the platform’s vision of establishing a deep partnership with Bangladesh by working closely with local talent and local production houses and giving them a global platform. The announcement came at the formal launch of the service for Robi and Airtel subscribers in Bangladesh.
ZEE5 shared that it will be launching six projects in Bangla over the next one year. For these projects, it will work with some leading artistes from the local entertainment industry. Additionally, it will also organise a talent hunt programme for fresh new faces who will get a chance to work in these shows. This talent hunt will be rolled out in association with Robi Axiata. Details of the talent hunt programme will be shared in due course.
Commenting on the announcement, Amit Goenka, CEO, ZEE International and Z5 Global said “As we move forward with our global expansion and deepen our presence in key markets, establishing meaningful conversations in these markets will be key. We’re very pleased to be here in Bangladesh to formally announce our partnership with Robi-Airtel and share the various plans we have for this very important market.”
Archana Anand, Chief Business Officer-ZEE5 Global said, “Bangladesh is a hugely important market for us and we are thrilled by the tremendous response we have got already. We have a fabulous Bangla content bouquet especially curated for Bangladesh including Originals across genres, Movies, TV Shows and Live Streaming channels like ZEE Bangla. We’ve also got several initiatives in the pipeline to work with the local talent and production houses here for our shows and closely collaborate with them to showcase all this on our global platform.”