Media Capital, NRJ could join Mediaset’s MFE
July 8, 2019
From Branislav Pekic in Rome
Mediaset’s pan-European TV platform MediaforEurope (MFE) could be getting new partners, according to Italian daily Il Sole 24 Ore.
Portuguese media group Media Capital, a unit of Spain’s Prisa, has expressed interest in the Dutch-based holding company. Another potential participant could be France’s NRJ Group, active in the FTA market with the NRJ 12 and Cherie 25 TV channels.
Mediaset CEO Pier Silvio Berlusconi mentioned France’s TF1 as another potential partner for MFE, adding “there’s nothing concrete”.
Asked by journalists whether Mediaset plans to strengthen its alliance with ProSiebenSat.1, Berlusconi declined to rule out taking more equity in the German broadcaster, or a full merger.
The Italian broadcaster also said it was in ongoing negotiations “with Netflix, less [so] with Amazon, both on advertising and production fronts”.
Meanwhile, Mediaset has announced the launch of the United Music radio platform in September, which will be financed by advertising. Already available as an app, United Music provides access to around 150 radio stations.
Allegedly, Mediaset is in advanced negotiations with several car manufacturers for the pre-installation of the app on the dashboard of connected cars.