Switch Media, a specialist in online video technology, has launched VOD2Live, a new solution that enables broadcasters and content owners to launch custom dynamic live linear channels in minutes.
Using a content owners existing library of VoD assets, VOD2Live creates a broadcast-equivalent channel with no need for playout software, live video encoding or to re-ingest the media. This simplifies video delivery workflows, lowers cost and reduces time to market, while providing personalisation of channels, including programming and ads based on viewer location, demographics or viewing behaviour.
Luke Durham, CTO of Switch Media said, “Our VOD2Live solution takes this notion a step further, enabling personalisation of the entire channel, including ads. It achieves this by taking assets from an existing VOD library and generates a linear channel from the data. There’s no additional complexity; it simply uses a set of metadata to generate the channel. VOD2Live allows customers to inexpensively test a linear channel in market with a very low cost of start up.”