YouTube has commenced phasing out exact subscriber numbers for content channels with more than 1,000 followers.
The video-sharing site giant will gradually roll out the change throughout September. Numbers will instead be rounded down to the nearest 100 or, when there are over 10,000 subscribers, rounded down to the nearest thousand etc.
The loss of accuracy gets largers as the subscriber number grows: a channel with 49,999,999 users will show as 49 million until it hits the 50,000,000 mark, meaning its subscriber count could be short by nearly a million.
Channel owners will still see exact numbers in their own profiles, while public-facing accounts with fewer than 1,000 subscribers will still display exact numbers