Irdeto joins Airline Passenger Experience Association
September 10, 2019
Irdeto has joined the Airline Passenger Experience Association (APEX), the prominent international airline association that represents all major airlines and key business partners that are committed to providing a world-class end-to-end passenger experience. Irdeto now allows airlines to deliver premium, high-quality content to both consumers’ favorite devices and built-in displays, without piracy concerns – an extremely important consideration given the non-traditional content distribution window that airlines operate in.
The decision to become a member of APEX follows the launch earlier this year of Irdeto Control on the Go which is designed for the provision of entertainment services in the small systems of planes, even without internet connectivity. When combined with Irdeto Media Manager for content preparation, Irdeto TraceMark for watermarking and an integrated player, the result is the most comprehensive solution for airlines to automate the publishing, distribution and content protection of premium OTT in-flight entertainment. The pre-integrated solution incorporates stringent security requirements for premium content such as new release movies and allows consumers to watch content on their own devices without having to download apps prior to the journey.
“The provision of premium in-flight OTT services is a rare new revenue opportunity for airlines and it is crucial that they have a complete solution that is both secure and easily implemented,” said Bengt Jonsson, Senior Vice President of Sales & Services, Irdeto. “As an expert in secure content delivery, Irdeto is proud to bring deep media experience to APEX and the airline industry which, in its quest to enhance the in-flight experience for customers, is encountering the requirements that need to be met by any media distributor or premium content rights holders.”
Irdeto’s solution, with Control on the Go at the center, is optimised for small-form factor hardware and capable of providing a true multi-DRM service while issuing any number of DRM licences. It enables airlines to offer an extensive library of content to a large population with ease, protecting video end-to-end without the need to transfer keys. It is pre-integrated with most packagers and encoders on the market, as well as many encryption and playback solutions. It also has a set of APIs that allows easy integration and fast deployment with additional third-party systems.