Deutsche Telekom selects ThinkAnalytics

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ThinkAnalyticstoday has announced that Deutsche Telekom AG is deploying ThinkAnalytics for personalised content discovery on its pay-TV and OTT services in what will be one of Europe’s largest rollouts of advanced search and content discovery platforms. First to go live with the cloud-based service, in July 2019, was Croatia Telecom (Hrvatski Telekom, HT) on its OTT-TV service. Roll-outs in further countries are planned.

This deployment with ThinkAnalytics will support more than 10 languages, with some countries offering services in multiple languages. ThinkAnalytics is working in partnership with Pan-Net, Deutsche Telekom’s pan-European technology unit, whose single, standardised, cloud-based infrastructure will support future deployments.

ThinkAnalytics’ AI and machine learning will allow Deutsche Telekom to gain insight into viewer behavior and preferences. It will use this real-time understanding to personalise each viewer’s experience with intelligent search and recommendations that attract and further engage subscribers.

“After careful evaluation of a number of solutions, we chose ThinkAnalytics’ solution because of its track record and its support for multiple languages. Using the service we expect to create an even more compelling proposition for our TV subscribers across DT. Personalisation will become a key differentiator for us,” said Marc Schwarze, VP TV Delivery, Technology and Innovation, Deutsche Telekom.

“With the launch of a single, large scale cloud-based backend infrastructure to support multiple TV services across Europe, Deutsche Telekom has delivered on its vision. We share a common goal with the Pan-Net team as we collaborate on bringing Deutsche Telekom viewers a game-changing TV service that personalises the experience and encourages subscribers to try new content. The result, as we have seen in our other deployments across the world, will be a fast return on investment,” added Simon McGrath, COO at ThinkAnalytics.


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