Globo partners with Qwilt
September 11, 2019
Qwilt, a provider of content delivery and edge cloud solutions, has announced that Globo, Brazil’s leading media company, has partnered with Qwilt to optimise content delivery and improve Quality of Experience (QoE) across Brazil. Globo will use Qwilt’s Content Delivery Sharing solution, deployed in Tier 1 service provider networks in Brazil, to support growing demand for streaming video throughout the country.
Qwilt Content Delivery Sharing (CDS), a service offering to publishers based on Qwilt’s Open Edge Cloud, utilises ISP-owned servers placed at the access side of their network, close to consumers. The outcome is network offload and cost savings for the ISP by placing content close to end users. Publishers benefit from better content delivery performance and cost. Content Delivery Sharing means each service provider deploys and operates the edge cloud layer needed to support media delivery within their last mile network. They have the incentive to do so because of the infrastructure savings from using edge computing instead of network transport for content delivery. For content publishers, this new model for content delivery means higher quality and more capacity. Through a single cloud API, publishers can access Qwilt’s global footprint of service provider edge cloud deployments. Both CDS and the Open Edge Cloud are compliant with the Streaming Video Alliance’s Open Caching specifications which define how publishers can use in-ISP network cache resources for content delivery.
“Globo takes immense pride in the digital experiences we create for our consumers,” said Wanderley Baccala, CEO of Globo.com. “As the demand for our Globoplay live and On-Demand streaming service continues to grow, we want to build collaborative relationships with Internet Service Providers in Brazil so we can establish the content delivery infrastructure needed to deliver high quality experiences to massive audiences across the country. With these goals in mind, we chose to partner with Qwilt because of the unique way in which they enable content delivery from within the service provider networks. The business outcomes for Globo are outstanding – we have access to a more scalable content delivery infrastructure and our customers enjoy better streaming quality.”
“In Brazil, streaming video consumption is at an all-time high and continues to grow so rapidly we anticipate a significant gap between the capacity required to meet demand and the capacity available from commercial CDNs. As we’ve seen elsewhere, with increased demand for online video, there is an urgent need for a new network architecture and more collaboration within the ecosystem to help both content publishers and service providers manage this dramatic growth,” said Alon Maor, CEO and co-founder of Qwilt. “We are pleased to partner with Globo by onboarding their streaming service to our Content Delivery Sharing solution. Furthermore, we are equally pleased to deploy our open edge cloud solution with Tier 1 service providers in Brazil and enable this high-quality content delivery infrastructure across the country.”