Telaria – the complete software platform that optimises yield for leading video publishers – has announced that Jenny Antoniou is joining the company as Publisher Account Director, Ad Operations, signaling its continued expansion in EMEA. Reporting to Bill Swanson, VP EMEA, and based out of Telaria’s London office, Antoniou is responsible for the growth of Telaria’s EMEA Publisher and Broadcaster business.
In June, Telaria announced the appointment of Swanson to lead the company’s increasing presence in EMEA, and named Carol Dubourg Country Manager for France, based in its Paris office. With nearly half of British homes (47%) now streaming content, and the overall CTV user numbers topping 34 million, eMarketer estimates digital video ad spend in the UK to increase by 42% through 2021. Building on its technology leadership in CTV/OTT and addressable video products in North America, APAC, and LATAM, Telaria is well-positioned to provide expert solutions in the growing EMEA video market.
Commenting on Antoniou’s appointment Bill Swanson, VP EMEA at Telaria, said, “We are delighted to welcome Jenny to the Telaria team. The digital video and broadcast market is growing rapidly and Jenny’s deep industry knowledge of this unique market and extensive experience puts us in a strong position for our next phase of growth. She has a strong track record in consistently driving revenue growth and client success; this, combined with her experience in implementing strategic company goals and overcoming technology challenges will prove invaluable as we expand our video platform reach in the UK and EMEA market.”
A seasoned, online publishing professional with 20 years’ experience, Antoniou was previously Head of Campaign Management at Dennis Publishing. She led teams through large-scale change covering all aspects of digital media operations, programmatic, content-led partnerships and B2B lead generation. As co-chair of the AOP’s Ad Ops Steering Group, Antoniou has also led and rolled out industry-wide publisher initiatives.
Jenny Antoniou said, “Telaria has built a leading position in connected TV and premium video globally across the US and APAC regions. As the video advertising landscape evolves and grows at a rapid pace in EMEA, I’m excited to build on thebe part of the company’s success journey by leveraging its technology to unlock more programmatic video opportunities for publishers and brands in EMEA.”