At the NAB Show New York, much of the buzz will be about the new Internet Protocol-based broadcast TV standard that will power NEXTGEN TV, with ATSC 3.0 discussion taking centre stage throughout the exhibition. The Advanced Television Systems Committee – an international, non-profit organisation developing voluntary standards for digital television – will highlight the 61 markets where NEXTGEN TV is going ‘on the air’ in 2019-20, a move expected to reach more than 70 per cent of the US viewing public by the end of 2020.
“Hundreds of industry experts created the ATSC 3.0 suite of standards behind NEXTGEN TV, and we’re working to educate broadcasters in a cooperative effort to simultaneously launch NEXTGEN TV while maintaining current digital TV broadcasts. Our exhibit (booth N1055) at NAB New York is one component of our campaign to help US broadcasters with this transformative change that will deepen viewers’ connections to television,” said ATSC President Madeleine Noland.
The theme of the ATSC exhibit is ‘GET READY!’ and it will emphasise the fact that more than 60 markets are expected to launch ATSC 3.0 service by the end of 2020.
All told, some 20 exhibitors will feature ATSC 3.0 products and products and services on display throughout the show floor.