Consumers are buying into 4K displays in record numbers. In some important markets, shipments of UHD displays are more than 60 per cent, and growing.
Paul Gray, Research & Analysis Director at IHS Markit, speaking at the MIPCOM programming market in Cannes, said that globally UHD resolution displays now exceed more than half of TV shipments. He added that Japan’s launch of UHD services – including 8K transmissions – accelerated shipments.
However, he cautioned that in Western Europe shipments had “plateaued” with UHD growth dependent of screen size increases. Despite the flattening of demand, shipments in Western Europe still top 60 per cent. In North America shipments are higher, although Gray warned that demand is distorted because of stockpiling by importers ahead of US tariff changes.
Latin America, Asia-Pacific and the MENA regions are all seeing growth but at much lower penetration levels than Western Europe and North America.
Cumulatively, Gray says that there are more than 260 million UHD households, and that by 2023 that will have grown to 574 million. Some 34 per cent of North American homes are now UHD-equipped, and this will grow to 64 per cent by 2023. However, Japan will lag – when compared to the rest of the world – because of their preference for smaller screen sizes. Only 19 per cent of Japanese homes will be UHD equipped by 2020, and this will grow modestly to about 32 per cent by 2023.
Gray also covered the importance of 8K, the ‘next generation’ technology in his presentation to MIPCOM delegates, saying that some 167,000 displays had shipped in 2019, and this would grow to some 3 million homes by 2023.