Italy: ViacomCBS and Sky agreement
January 8, 2020
ViacomCBS Networks and Sky Italy have announced a new multi-year deal to extend their collaboration. Italian viewers of Paramount Network, Spike and VH1 will now be able to watch these channels on Sky. This will bring the number of ViacomCBS brands available on Sky platforms in Italy to 12, including local versions of MTV, Nickelodeon, Nick Jr, Comedy Central and Italian kids’ channel Super!.
ViacomCBS and Sky Media also agreed a commercial deal in which ViacomCBS channels and digital advertising in Italy will be entirely sold by Sky Media effective from February 2nd .
The agreements build on a long-standing and successful relationship between ViacomCBS and Sky across Europe, with Sky distributing and selling advertising across ViacomCBS’ portfolio of channels in the UK for the past decade.
Raffaele Annecchino, President, ViacomCBS Networks Southern & Western Europe, Middle East and Africa, commented: “With Sky as our main distributor and ad sales partner, we can sustain our strong position in the Italian market in the long-term and deliver additional benefits for our viewers and advertisers, including content synergies and wider distribution across multiple platforms. Our new commercial agreement with Sky Media represents an opportunity to effectively support our business and brands over the next years in Italy, which remains one of the most important and valuable markets in which we operate”.
Giovanni Ciarlariello, Chief Media Digital & Data Officer Sky Italia, added: “This strengthened deal with ViacomCBS Networks will give even more investment opportunities to our customers and confirms Sky Media’s role as a key player in the market as well as the high quality of its innovative services”.