C4 adds ‘Stay at Home’ graphic to all content
March 25, 2020
Channel 4 has activated a ‘Stay at Home’ digital on-screen graphic – which will be on screen during all Channel 4 programming across all its channels – to help deliver the public health message during the coronavirus crisis.
The message launched on Channel 4 on March 24th and will run until further notice.
Alex Mahon, CEO at Channel 4, said: “During this unprecedented national crisis we want to use our reach with mass audiences, particularly with young and hard to reach viewers, to spread this vital public health message and remind everyone to follow the latest advice and stay at home.”