Scheduled live sport gets the much-anticipated green light to return to Eurosport this weekend with the MotoAmerica Superbike Championship set to be screened live on Eurosport 1 and Eurosport Player in the UK and France.
Eurosport UK and Eurosport France will bring fans every twist and turn exclusively after reaching an agreement with the MotoAmerica Superbike Championship to screen all 10 rounds of America’s premier motorcycle championship . The opening round of the season starts on May 30th at the historic Road America circuit in Wisconsin.
Andrew Georgiou, President, Eurosport and Global Sports Rights & Sports Marketing Solutions, said: “We’re absolutely thrilled to bring world-class live sport back to Eurosport, starting this weekend in the United Kingdom and France with the MotoAmerica Series. We have undisputed strength in motor sports, driven by both our Eurosport Events portfolio as well as Eurosport’s partnership with some of the biggest series in motorsport. There is no better place to showcase and grow a sport than Discovery’s global portfolio of channels, platforms and brands. We see great potential in partnering with the championship in more than 50 markets across Europe to harness the scale of Eurosport’s platforms to maximise reach and engagement around the series.”
MotoAmerica President and three-time 500cc World Champion Wayne Rainey, said: “We have a lot of fans in Europe so it’s great that they will be able to watch the MotoAmerica Series this season on Eurosport. This is a big deal for our series to have Eurosport involved. They are experts in delivering fan engagement at scale and will really grow fan base in Europe. We’re looking forward to an exciting start to our championship at Road America this weekend and having Eurosport as our overseas television partner makes it even better.”