Golding named NOW TV Director of Strategy

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NOW TV has announced that Michelle Golding will be joining the Sky-operated streaming service immediately as Director of Strategy and Propositions.

Covering Louisa Taylor’s maternity leave, Golding will report into Marina Storti, Managing Director of NOW TV, and will be responsible for managing the customer proposition and business strategy strands of the OTT business.

Storti said: “2020 has brought its challenges, but it has also presented us with new opportunities and new insights in to what our customer really want and value. With over 20 years’ experience, Michelle’s unparalleled knowledge and understanding of the market in which we operate will prove invaluable in helping us navigate these changes and deliver against our long-term plans. We are thrilled to welcome her to the NOW TV family.”

Most recently, Golding was SVP of Commercial & Revenue Strategy at 21st Century Fox where she developed OTT propositions for the Digital Consumer Group. She played a key role in building customer value and driving business performance for Fox’s TV Everywhere, digital subscription propositions and data initiatives. Before this, she served as VP of Commercial vMVPD, representing Fox’s investment interest in the development of Hulu Live TV.


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