NASCAR is set is to launch a dedicated channel on Motorsport.tv, Motorsport Network’s digital OTT platform devoted to racing and automotive content.
The NASCAR channel will be available to Motorsport Network’s 56 million-strong monthly audience of global racing and automotive fans, with the ambition being to bring this audience inside the heart of some of the most successful series in motorsport.
Wyatt Hicks, managing director of NASCAR Digital Media, said: “NASCAR is a truly worldwide brand, and now, courtesy of Motorsports Network, NASCAR fans located internationally will have access to more content than ever before from their favorite sport. Motorsports Network, through its global distribution platform, is the perfect partner to help us serve our fans around the globe and deliver them the type of content that they crave.”
Eric Gilbert, Motorsport.tv President, added: “As Motorsport.tv is growing at an unprecedented pace and expanding the User Generated Content model, I’m thrilled to see one of the most iconic racing series in the world join prestige automotive brands and influential content creators our platform. Helping a rights holder of this magnitude reach global audiences via their own official channel will add value not only to our distribution model but also to the viewer experience.”