Tata Sky partners with Accedo to develop UI
September 8, 2020
Accedo has worked with Tata Sky, India’s leading content distribution platform to develop the user interface for its latest offering, Tata Sky Binge+ Smart Set-top Box. The Android TV enabled device provides content from Linear Television and a host of OTT apps onto a television screen.
Tata Sky Binge+ provides a unified interface to help customers discover content seamlessly from Live TV channels and 9 premium OTT apps including Amazon Prime Video, Disney+ Hotstar Premium, ZEE5, Voot Select, Voot Kids, SunNxt, Hungama Play, Eros Now and ShemarooMe. Customers can also access 5000+ apps from the Google Play store.
Abhishek Sood, Regional Director – South Asia, Accedo, commented: “We’ve seen the OTT Market become increasingly competitive in India, and the number of available video services is constantly growing. Managing multiple platforms can be cumbersome for consumers so we see a real value in offering viewers a single point of access to all third-party apps. Binge+ addresses this pain point and allows users to seamlessly access much of their OTT content in one place.”
Pallavi Puri, Chief Commercial & Content officer, Tata Sky, added: “With Tata Sky Binge+, the objective was to enable our subscribers to access all of their Live TV, On-demand and OTT services in one place. Having worked extensively with Accedo in the past, we relied on its technical and practical knowledge to develop a great user experience for our dynamic Android TV powered set-top box. Accedo’s professional services team worked diligently and delivered the bespoke features required for the platform.”