Accedo has worked with Tata Sky, India’s leading content distribution platform to develop the user interface for its latest offering, Tata Sky Binge+ Smart Set-top Box. The Android TV enabled device provides content from Linear Television and a host of OTT apps onto a television screen.
Tata Sky Binge+ provides a unified interface to help customers discover content seamlessly from Live TV channels and 9 premium OTT apps including Amazon Prime Video, Disney+ Hotstar Premium, ZEE5, Voot Select, Voot Kids, SunNxt, Hungama Play, Eros Now and ShemarooMe. Customers can also access 5000+ apps from the Google Play store.
Abhishek Sood, Regional Director – South Asia, Accedo, commented: “We’ve seen the OTT Market become increasingly competitive in India, and the number of available video services is constantly growing. Managing multiple platforms can be cumbersome for consumers so we see a real value in offering viewers a single point of access to all third-party apps. Binge+ addresses this pain point and allows users to seamlessly access much of their OTT content in one place.”
Pallavi Puri, Chief Commercial & Content officer, Tata Sky, added: “With Tata Sky Binge+, the objective was to enable our subscribers to access all of their Live TV, On-demand and OTT services in one place. Having worked extensively with Accedo in the past, we relied on its technical and practical knowledge to develop a great user experience for our dynamic Android TV powered set-top box. Accedo’s professional services team worked diligently and delivered the bespoke features required for the platform.”