Advanced Television

Cinewax partners with Magine Pro for African film service

October 23, 2020

Cinewax has entered an agreement with the OTT platform Magine Pro for their Online African Film Festival OAFF.

Since 2015, Cinewax has been promoting African films through original programming,  premieres and festivals. With original media and event formats they have promoted African cultures accessible through cinema. After a number of earlier online one-month festival events and a successful crowdfunding on Kickstarter to establish and launch an ongoing online service, Cinewax selected Magine Pro to expand the OAFF service further on a platform built for global scaling. By entering a long-term partnership with Magine Pro, they are now ready  to scale the service, addressing the large African diasporas in France and Europe, and also reach new audiences across the globe.

“We are proud to be the OTT partner for this great film service and to make African films easy accessible all over the world”, says Matthew Wilkinson, CEO of Magine.

The new service houses OAFF’s full VOD movie library and is available on web, iOS and Android platforms.  It is built to be globally accessible, with the ability to be localized to suit international markets with multi-language, multi-currency and geoblock capabilities.

“Our agreement with Magine Pro means a big step forward for us in our aim to be the global focal point for African and diaspora films, and to maintain a high-level quality for our new streaming services” says Jean FALL, President of Cinewax.

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