FreeCast chooses 3SS for SelectTV

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3 Screen Solutions (3SS), a provider of software solutions for STB and multiscreen entertainment, has announced that FreeCast has selected the 3READY Product Framework to transform the user experience (UX) of its aggregated OTT multiscreen service. This deployment further expands 3SS’ growing footprint in the Americas.

Privately-owned FreeCast provides its customers with an all-OTT aggregated consumer platform called SelectTV, a disruptive offering aimed at the American market which promises “less time searching, more time watching”. Acting as a virtual operator, FreeCast brings together multiple streaming services, including Netflix, Amazon Prime Video, Disney+ and others. Key user benefits are a unified UI/UX across multiple devices, one account with unified subscription management and a single monthly bill.

FreeCast has appointed 3SS to deploy 3READY as the foundation for a new, next-gen UX unified across platforms and devices. 3READY will be integrated first to power streaming boxes and connected TV sets, followed by deployments for a wide range of popular consumer devices, ensuring that regardless of preferred viewing device, FreeCast’s customers will get the best service experience.

SelectTV is available on a wide range of OTT devices including Roku, Apple TV, Fire TV, Android TV, iOS and Android mobile devices, Samsung Tizen, LG webOS connected TVs and via the web. 3SS will co-define and co-design together with FreeCast based on 3READY Design & Experience System and deliver the unified UX to cover all these devices.

FreeCast CEO William Mobley commented: “We are excited to be working with 3SS, a widely acknowledged leader in advanced UX on a multitude of devices. We are confident that our subscribers, both existing and new, will be captivated by what is on track to be a world-class viewing experience.”

“We are very proud to be entrusted by FreeCast to deliver its next-gen UX, which aligns with our vision about the future of entertainment to create value by centralizing access to all content in one place,” said Kai-Christian Borchers, 3SS Managing Director.


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