Telefónica selects MediaKind to enhance Movistar+
May 26, 2021
MediaKind, a global player in media technology and solutions, has been selected by Telefónica to enhance the VoD offerings of Movistar+, the Spanish telco’s pay-TV subscription service.
MediaKind’s Aquila On-Demand solution, which launched in August 2020, will be deployed to deliver rapid asset processing of Movistar+’s on-demand OTT and IPTV content, encompassing transcoding, transformation, packaging, and delivery capabilities.
Aquila On-Demand will enable Telefónica to add several new VoD offerings to the Movistar+ platform, supported by a range of Digital Rights Management (DRM) platforms, including HLS/Fairplay and DASH/CENC. Movistar+ will benefit from premium video quality up to 4K, enabled by MediaKind’s latest HEVC/H264 codec implementations.
Eugenio Lojo, Head of Transmission and Conditional Access, Telefónica, said: “This past year has demonstrated the insatiable consumer demand for premium quality on-demand video streaming, a trend that will continue. We are continuously looking for new ways to pioneer and deliver the best quality service to our customers. MediaKind’s Aquila On-Demand solution provides us with the ideal tools to ensure Movistar+ provides a consistently exceptional viewing experience. The deployment means that Movistar+’s on-demand content can be made available faster and reach more devices, with an improved video and audio quality. Such a deployment is key to delivering a truly next-generation VOD experience that exceeds our viewers’ expectations.”
Stuart Boorn, VP Product Management, MediaKind, added: “We are delighted to help Telefónica enhance its Movistar+ service with Aquila On-Demand. The solution’s innovative microservices design provides Telefónica with the flexibility and scale required to meet increasing on-demand video streaming requirements, exacerbated by the recent global lockdowns. Relying on our robust in-house processing and delivery software, we can help Telefónica deliver a premium viewing experience to its subscribers that exceeds consumer expectations for a modern VOD service, such as premium picture quality and reach on even more devices.”