Advanced Television

Grabyo, IPSB Technology accelerate cloud-based production in Malaysia

February 8, 2022

Grabyo has partnered with IPSB Technology, a leading provider of sustainable solutions globally, to deliver our cutting-edge cloud-based production technology to broadcasters across Malaysia.This partnership combines IPSB’s expertise in commercial growth of cloud and hybrid infrastructure services with Grabyo’s cloud-native video production platform, offering broadcasters, media publishers and rights holders a simple way to implement and adopt cloud-based workflows for video production as the world looks toward a more sustainable future. IPSB Technology’s vision is to be the leading global solutions provider to combine innovation, skills and technology for a more sustainable future. This mission is complimented by Grabyo, who aim to democratize video production by providing a scalable and collaborative future-proof platform for video production in the cloud. Grabyo’s platform allows broadcasters and rights holders’ production teams to work remotely from anywhere, using just a laptop and internet connection. This can enable hybrid, or fully remote workflows to produce and deliver live and real-time video flexibly and at scale, allowing broadcasters to distribute to all channels on OTT, TV and social media simultaneously. The new relationship between Grabyo and IPSB Technology will help to remove the need to deliver live video from fixed locations, as the production infrastructure will be hosted entirely in the cloud. Building a distributed production, with team members collaborating from various locations, greatly reduces the travel needed for crew, but also talent, and also helps to mitigate the covid-constrained access to the production studio. Anyone can contribute from anywhere in the world, without the need to be on-site, reducing the carbon footprint of each production. This partnership comes at a time when broadcasters, media publishers, corporate, government and entertainment production teams look to  streamline their workflows to keep up with consumer demand. Clients in these sectors now recognise they must focus on building sophisticated multi-channel strategies to reach consumers across the platforms they want. Grabyo’s end-to-end platform for live broadcasting and clipping will allow production teams in Malaysia to deliver content across all their channels in real-time, simplifying their multi-platform strategy.“Our clients in Malaysia are looking for new ways to move towards a more sustainable way of working and by partnering with Grabyo we are able to deliver them a product that is at the cutting edge of this,” comments Ms Mardhiah Nasir, Executive Director, IPSB Technolgies “Grabyo’s cloud-based solutions allow production teams to dramatically enhance workflows, content innovation and reduce their carbon footprint.  This is something we are extremely excited to deliver to them in 2022 and beyond.”“Demand for Grabyo and the solutions we offer continues to grow at pace and the most exciting aspect of our partnership with ISPB is the potential it has to revolutionize video production workflows for partners in Malaysia”, adds Elliot Renton, EVP and Head of APAC at Grabyo. “We have already supported many major media organizations in adopting and building successful cloud production workflows across the region and with the support and local knowledge of IPSB we will be able to drive more sustainable and future-proofed solutions for broadcasters and media publishers in the country.”

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