France Galop appoints HBA Media
May 11, 2022
France Galop has appointed HBA Media as its dedicated global horseracing distribution partner under a four-year agreement.
HBA Media will preside over France Galop’s entire racing portfolio to ensure global broadcast and multi-platform distribution for the world-famous Qatar Prix de l’Arc de Triomphe and a further 26 Group 1 and Group 2 racedays.
HBA Media and France Galop will work collaboratively to elevate the quality of its live and produced racing coverage. There will be renewed emphasis on championing the Qatar Prix de l’Arc de Triomphe – France Galop’s premier event – in productions that will attract new audiences and sports fans to the best of French flat racing.
Henry Birtles, Chief Executive of HBA Media, said: “HBA Media is delighted to enter this exciting partnership with France Galop. We are honoured to have been entrusted with managing their illustrious portfolio of events that are watched and loved all over the world. Over the past few years, our vision at HBA Media has been focused on the sport of horseracing thriving in an ever-changing media landscape. We are thrilled that France Galop believe in our approach, and we are unrelenting in our mission to showcase this great sport to untapped audiences and secure the best possible global coverage for France Galop and all our clients.”
Delphine Violette, Director Commercial and Marketing for France Galop, added: “We are very excited to be working with HBA Media, who have proven their dedication, commitment and outstanding knowledge of horseracing and media. HBA’s enviable portfolio captures the very best of international horseracing and we are delighted that French racing from ParisLongchamp, Chantilly, Deauville, Auteuil and Saint-Cloud Racecourses will be distributed within this unrivalled year-long global racing calendar.”