Sky Sports, At The Races take Ascot rights
July 10, 2018
Ascot Racecourse and At The Races have announced that from March 2019, Ascot will be broadcast on Sky Sports Racing, with At The Races also managing UK streaming for betting rights for the racecourse.
The agreement, which will run until at least 2021, will see Ascot join Sky Sports Racing’s strong global rights portfolio, which includes the Boodles Chester May Festival, William Hill St Leger, Coral Welsh Grand National as well as the Breeders’ Cup, US Triple Crown, Qatar Prix de l’Arc de Triomphe and the Melbourne Cup Carnival.
Juliet Slot, Chief Commercial Officer at Ascot, who led Ascot’s media and data rights review, said: “We’re really pleased to be partnering with Sky Sports Racing. We’ve chosen them because of the significant investment and commitment to the sport that they have demonstrated, the brand alignment and cross promotional opportunities that come with the major sports that Sky covers, and the fact that Sky Sports Racing is available in more than 14 million homes.”
Barney Francis, Managing Director at Sky Sports, said: “Horse racing is a hugely important sport for us – one that we’ve been supporting for more than 20 years. In Sky Sports Racing, we are creating a new dedicated home for racing fans, and an eleventh Sky Sports channel. We’re thrilled to be able to add Ascot to what is already a stellar line-up.”