NCTC rebrands as National Content & Technology Cooperative
July 26, 2022
NCTC, the National Content & Technology Cooperative, representing 700+ independent communications service providers who connect one-third of North American and US Territory households and businesses to the world, has unveiledat The Independent Show a new name, logo and vision for its future.
NCTC will now be known as the National Content & Technology Cooperative. The change from National Cable TV Coop reflects the new world in which service providers are flourishing. The new identity and tagline, “Stronger Together,” emphasizes that in today’s competitive and complex marketplace, success happens by collaborating. There is strength in numbers. NCTC can get the most competitive deals for the highest quality products and services under the best terms for members who combine their implementation of new projects and improvements.
“Our new name and logo are just the beginning of how we are retooling ourselves,” said NCTC CEO Lou Borrelli. “Our design reflects our commitment to delivering savings, solutions and strategies in everything we do. Our name and look may be new, but our significant cost savings programmes, services, networks and partners all remain the same and will only improve.”
NCTC was founded as a not-for-profit with the goal of helping members competitively acquire video programming and vital technologies needed to offer world-class services that define their communities’ infrastructure with vision, value and purpose.
Providers and suppliers count on NCTC as their primary one-stop gateway to doing business with its diverse members of varying sizes. By identifying and negotiating with best-in-class suppliers, NCTC delivers unbeatable volume-based discounts.
While the organisation is evolving to help members embrace innovation and generate new revenue streams, its mission remains unchanged: to ensure that all members and partners are empowered by knowledge to remain competitive and resilient.
“Technology is the future,” added Borrelli. “As the industry continually shifts, our mandate is to develop and help our members implement new revenue generating businesses. This shift is a huge undertaking that we hope will lead to better communications, shared involvement and a single community that moves together for everyone’s benefit.”
To reflect the rebrand, NCTC plans to launch a new website that will introduce many new technologies and solutions to its Marketplace Platform. These initiatives support the organisation’s commitment to ease, equity, expertise and education.