AEW partners with TFA & Tourbo to extend reach of AEW House Rules
March 23, 2023
By Nik Roseveare
All Elite Wrestling (AEW), the professional wrestling promotion, has announced an exclusive partnership with The Feldman Agency and Tourbo Entertainment, one of Canada’s leading live entertainment companies. The partnership will bring AEW’s new live event series, AEW House Rules, to local venues across North America and provide fans with an electrifying and engaging environment. In addition, The Feldman Agency and Tourbo will also provide support to explore multi-faceted brand partnerships.
AEW House Rules is a new, non-televised live event series that will showcase matchups featuring AEW stars. The series kicked off on March 18th in Troy, Ohio, at the Hobart Arena and featured Jon Moxley, Claudio Castagnoli, Dr Britt Baker, Darby Allin, Orange Cassidy, and many more. AEW House Rules makes its Canadian debut on July 15th at the Scotiabank Saddledome during the legendary Calgary Stampede in Calgary, AB. Further show dates will be announced soon.
Each AEW House Rules event offers an even more immersive experience for fans, including customised merchandise, unique ways to engage with featured talent and in-show interactions different from what is featured on televised AEW programming.
“As we expand into the Canadian market, we will leverage The Feldman Agency and Tourbo’s relationships and expertise to bring our fans an incredible live-event experience,” said Rafael Morffi, AEW’s VP of Live Events. “We’re continuously looking for ways to engage with our fans in new and memorable ways. Our AEW House Rules series is just the beginning.”
“AEW quickly identified The Feldman Agency and Tourbo as the perfect partner to enhance our efforts in the Canadian market,” said Jeff Jarrett, AEW’s Director of Business Development. “We look forward to a strong partnership as we expand throughout Canada.”
“We are excited about the partnership with AEW and the new opportunities we will be able to produce with this collaboration,” added Joel Baskin, Vice-President of The Feldman Agency & Tourbo Entertainment. “Since its inception, and in a very short amount of time, AEW has seen remarkable growth, providing high-quality fan experiences in the world of professional wrestling. We are thrilled to have the privilege to work with Tony Khan, Jeff Jarrett, Rafael Morffi and the rest of the AEW team.”