Advanced Television

ARwall launches StudioBox at NAB

April 11, 2023

At NAB 2023, ARwall will introduce ARFX StudioBox, a turnkey solution designed to enable professional filmmakers and solo creators to get started in Virtual Production. The result of a seven-year development process, ARFX StudioBox and the ARFX App seamlessly integrate with smart devices — currently iOS, Android coming soon — without the need for costly, additional tracking hardware. Instead, creators can use their existing mobile devices, with TVs or projectors as backdrops, to create in-camera XR illusions that previously took professional experience and gear to achieve.

ARFX StudioBox consolidates every piece of the Virtual Production puzzle into one place, enabling filmmakers to customize their color, lighting, and camera settings in a matter of minutes — with no in-depth coding, game engine, or 3D design experience required. Instead, creators choose from a marketplace of professionally designed and lit scenes integrated into the app, with curated backdrop vistas, a powerful color lab, and many unique filmmaking “cheat” tools, so you can always get the right shot. It’s like an entire studio’s backlot is available for filmmakers to shoot on.

The ARFX product ecosystem is a result of over a 100 Virtual Production deployments by the ARwall team, most notably for Nightflyers (2018, NBCUniversal / Netflix) and the Emmy-winning Muppets Haunted Mansion (2021, Disney / The Muppet Studio), for which ARwall served as the Virtual Production effects department. In 2020, ARwall launched the first prosumer-focused line of Virtual Production tools and software, and has since enjoyed a close relationship with independent creators around the world.

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