ITV launches diverse-led production pilot
December 1, 2023
ITV has announced a new diverse-led production companies development pilot, Amplify: The Companies.
Supported through ITV’s Diversity Commissioning Fund, ten companies – either People of Colour or Deaf, Disabled and/or Neurodivergent-owned or led – have been matched with an ITV genre commissioner from Drama, Entertainment, Factual, Reality or Current Affairs. The aim of the pilot initiative is to accelerate the company relationships with its commissioners.
The companies have been chosen to match the commissioning slate needs of ITV and have each had a meeting with their allocated commissioner, been provided with a brief for their slate and then awarded £5,000 each to help develop ideas to pitch. Following feedback from each of the individual pitches, if ideas are greenlit they will go into further development as part of the standard ITV commissioning process. If not, the companies are free to pitch their ideas elsewhere.
The chosen ten companies to take part in ITV’s new Amplify: The Companies scheme are:
|
Company |
Genre |
ITV Commissioner |
|
Acme TV |
Drama |
Polly Hill, Head of Drama |
|
Brazen Productions |
Drama |
Polly Hill, Head of Drama |
|
Bolla Media |
Entertainment |
Joe Mace, Entertainment Commissioning Editor |
|
King of Sunshine Productions |
Entertainment |
Joe Mace, Entertainment Commissioning Editor |
|
Renaissance Studios |
Entertainment |
Natalie Rose, Entertainment Commissioner |
|
Postcard Productions |
Factual |
Kate Teckman,Commissioning Editor & Head of Development |
|
Acclaimed Content |
Reality |
Amanda Stavri & Pete Tierney, |
|
Big Deal Films |
Reality |
Amanda Stavri & Pete Tierney, Reality Commissioning Editors |
|
Proper Content |
Reality |
Amanda Stavri & Pete Tierney, Reality Commissioning Editors |
|
Bakers Dozen Studios |
Current Affairs |
Tom Giles, Controller Current Affairs |
Nahrein Kemp, Creative Diversity Partner at ITV said: ‘‘We are excited to support these ten brilliant companies through our Diversity Commissioning Fund. We created Amplify: The Companies to turbo charge relationships between ITV commissioners and companies owned by People of Colour and/or Deaf, Disabled and Neurodivergent producers. We look forward to seeing these relationships thrive and to see what commissions that they might lead to in the future.”
Che Chumber & Anton Inwood, Acclaimed Content, added: “Amplify was a great way to get one to one time with commissioners and a real insight of the opportunities at ITV. The development funding helped us secure access to a killer cast and get them on a character sizzle tape ready to pitch. Amplify has been a great platform in building a lasting and valuable relationship with ITV.”