Whether to check email or to look up programme or product information, watching TV while using a tablet or smartphone is more common than not according to a Q4 2011 Nielsen survey of connected device owners in the US , UK, Germany and Italy. In the US, 88 per cent of tablet owners and 86 […]
According to a new Time Inc. study, consumers who grew up with mobile technology subconsciously move between devices and platforms 27 times per hour and experience fewer emotional highs and lows with media content than previous generations, with so-called ‘Digital Natives’ switching between devices and platforms every two minutes, using media to regulate their mood. […]
Smartphones and HDTVs are the top consumer electronics (CE) products US households plan to purchase over the next 12 months, according to a new study released by the Consumer Electronics Association (CEA). The 14th Annual Household CE Ownership and Market Potential Study also shows that household penetration rates for tablet computers will see their largest […]
As spending for online video advertising continues to grow, a new survey commissioned by global integrated brand agency Digitas, and conducted online by Harris Interactive reveals an increased urgency for brand investment in online video. The study shows that there is a deepening multi-generational interest in native digital video programming across screens. Almost half (46 […]
According to a new report from Digital TV Research, 2012 is a watershed year for Eastern Europe as the number of digital homes for the 15 forecast countries will exceed the analogue total for the first time. Report author Simon Murray said: “The recession has had an impact on the TV sector. Compared with our […]
YouGov is to launch a social media marketing service that can better assess the reach and influence of Twitter and Facebook. The online pollster will this month launch its Social Media Analysis (SOMA) tool that measures how widely a tweet is heard and assesses its impact on Twitter and Facebook users. SOMA will collate five […]
Data from the MAVISE TV database developed by the European Audiovisual Observatory shows that in the context of national economic crises and competition from new modes of content delivery, the development of television channels in Europe remains stable. At the beginning of 2012, the MAVISE database contains information on a total of 8,900 television channels. […]
Brazil’s National Telecommunications Agency says Sky Brazil, the local brand owned by DirecTV, now has more than 4 million subscribers to its Brazilian service. Sky Brazil is also an operator with the greatest growth rates in Brazil, riding the crest of an overall DTH growth spurt in the country. In terms of the overall Latino […]
SES has revealed that satellite has become the leading TV infrastructure in Europe, ahead of terrestrial and cable reception. Approximately 84 million European households have satellite (DTH) as their primary TV reception mode, an increase of 22 per cent over the last four years. In the same period, terrestrial TV lost nearly 16 million homes, […]
For the first time Microsoft says that Xbox Live members are now spending more time watching TV, music and films on the Live platform, than playing multiplayer games. Microsoft has revealed that Xbox Live Gold members in the US are now spending an average of 84 hours per month accessing content through apps on Xbox […]