Advanced Television

Advertiser Perceptions

Survey: 2 in 3 advertisers using CTV/OTT will increase spending

Two in three advertisers using CTV/OTT will increase spending, with an average increase of 23 per cent, according to the 2023 CTV/OTT Advertiser Survey from market intelligence specialist Advertiser Perceptions and CTV/OTT advertising solution Premion. The survey reveals that investment and optimism for CTV/OTT advertising remain high — and increasing expenditure is being driven by […]

June 29, 2023

Report: ‘creator video’ ad spend value same as broadcast

Digital video advertising spend increased 21 per cent in 2022 to $47.1 million (€42.6bn) and is projected to rise an additional 17 per cent to $55.2 billion in 2023, according to IAB’s 2022 Video Ad Spend & 2023 Outlook: Defining the Next Generation report. Released at the 2023 IAB NewFronts, in conjunction with Standard Media Index […]

May 4, 2023

Report: CTV is TV networks advertisers’ top priority

Research from Advertiser Perceptions shows that advertisers are upping their ante on video, and the pandemic has pushed streaming to one-quarter of TV screen advertising budgets. Yet the largest spenders are favouring the Connected TV (CTV) options of established networks over streaming start-ups. This has a direct bearing on the 2021 Upfront, as most advertisers […]

February 17, 2021