Advertiser Perceptions launches Ad Insights Hub
March 6, 2024
Advertiser Perceptions, a provider of market intelligence and analysis to the media, advertising and ad tech industry, has announced the launch of the AP Ad Insights Hub, an all-access subscription offering.
The Hub aims to help organisations better understand the rapidly changing media landscape, quantify and forecast future market opportunities, ‘gut check’ current marketing and sales strategies, and fuel client pitches with research, context, and insights from advertising industry analysts.
With over 20 reports focused on the most pressing topics within the advertising landscape, including industry evolution and challenges and channel-specific insights, subscribers will have access to forecasts for ad spending, and reports covering CTV, trust in advertising, AI/ML in advertising, the creator economy, demand- and supply-side platforms.
“We are thrilled to provide full access to all of our brand and market reports for the first time on an easy-to-use platform,” said Randy Cohen, CEO at Advertiser Perceptions. “By offering the full breadth of our reports in a single package, we are enabling subscribers to utilise a wealth of up-to-date data and insights and to share them with colleagues throughout their organisations.”