Advanced Television


Study: Marketers not connecting with black consumers

Nielsen’s Diverse Intelligence Series report, Amplifying Black voices in media: Creating informed, thoughtful and authentic experiences, explores why 2022 saw a 10 percentage point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021. The report delves into the reasons behind this decline, examining the […]

October 18, 2022