System1, the creative effectiveness platform, has revealed the top-ranking ads celebrating the FIFA Women’s World Cup and how the creative compares to the ads aired during the FIFA World Cup Qatar 2022.    System1’s Test Your Ad platform predicts the short- and long-term commercial impact of ads by measuring viewers’ second-by-second emotional responses to creative. […]

Nielsen’s Diverse Intelligence Series report, Amplifying Black voices in media: Creating informed, thoughtful and authentic experiences, explores why 2022 saw a 10 percentage point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021. The report delves into the reasons behind this decline, examining the […]