Formula 1 has released its annual audience figures, which show viewership trends comparing well to other sports that were affected by shutdowns caused by the coronavirus pandemic. Despite the fact that the revised 2020 season had four fewer races than 2019, Formula 1 maintained a strong audience position with an average audience per Grand Prix […]

Extreme E, the new electric off-road racing series, has confirmed a partnership with Chinese sports content app Douyin. As of August 2020, Douyin had over 600 million daily active users and 700,000 sports content creators. This huge community publish over 1.5 million pieces of content per day covering a diverse range of sports, which in […]