EMX by Big Village, the SSP and end-to-end programmatic technology group focused on the planning, buying, and measurement of CTV and omnichannel media, is partnering with Adform, the independent, and fully integrated advertising platform built for modern marketing. The partnership opens new doors for advertisers by directly connecting Adform’s DSP to EMX’s CTV-first global omnichannel […]

Engine Media Exchange (EMX), ENGINE’s fully owned, end-to-end technology and programmatic solution, purpose-built to evolve today’s digital marketplace, announced today the launch of its Connected TV (CTV) “Incremental Reach Measurement” product. With the product, EMX integrates TV viewing data provided by Inscape, a leading provider of automatic content recognition (ACR) technologies, with its own campaign […]