Samba TV, HyphaMetrics partnership
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced a partnership with HyphaMetrics, the sole independent cross-media, cross-walled-garden dataset designed to unify the worlds of linear, streaming, and digital. This partnership marks the introduction of a scaled first-party TV and streaming viewership dataset, calibrated by a comprehensive person-level viewing […]