Advanced Television


MadHive, HyphaMetrics cross-screen panel insights

MadHive, the enterprise software platform that powers modern media, has announced it will be the first partner to license HyphaMetrics’ panel data, a cross-screen and cross-walled garden dataset in the ecosystem. Combining MadHive’s proprietary OTT-first device graph with Hypha’s panel data gives MadHive customers exclusive access to robust cross-screen insights, allowing them to seamlessly prove […]

June 17, 2021