The Independent Streaming Alliance (ISA), which announced its formation in June, has shared the results of its third-party measurement study with iSpot TV, the TV streaming video ad measurement provider. The ISA is an industry forum comprised of 10 independent streaming service providers focused on working collaboratively with various external stakeholders, including platforms, advertisers, regulators, […]

Industry players from the ad-supported streaming television sector are to work together to help build a healthy ecosystem that values independent voices and programming, with the formation of the Independent Streaming Alliance (ISA). The ISA is a procompetitive independent industry forum to proactively engage and work collaboratively with consumers, platforms, regulators, and media. ISA founding […]