Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has announced an expanded partnership with NBCUniversal to deliver cross-platform, outcome-based KPIs for local marketers in the US across CTV and linear. With InnovidXP, Innovid’s converged TV measurement platform, NBCUniversal now offers real-time impact and incrementality metrics, enabling local advertisers to understand […]

NBCUniversal has announced two enhanced local measurement partnerships with Comscore and InnovidXP that is says will help advertisers better understand audience reach and move closer towards impact reporting.   For the first time, NBCUniversal will be transacting and guaranteeing on Comscore across its 31 markets and 42 NBCU and Telemundo-owned stations with plans to move to 18+ guarantees on […]

Innovid, the advertising platform for delivery, personalisation and measurement of converged TV across linear, Connected TV (CTV) and digital, has revealed that its measurement solutions accounted for 22 per cent of its $33.1 million (€33m) total Q2 revenue, highlighting the company’s commitment to meeting the current and future needs of advertisers in an increasingly converged […]