Synamedia Clarissa for Astro Malaysia
Video software provider Synamedia has confirmed that Malaysian content and entertainment company Astro has gone live with Synamedia Clarissa to gain a deeper understanding about how business decisions impact viewer behaviour and content consumption, with the goal of boosting engagement. Astro is investing heavily in content and the user experience: using Clarissa’s all-encompassing view of […]
October 5, 2022