Advanced Television

On Addressability

Discovery joins On Addressability initiative

Discovery has announced it will join the On Addressability initiative, along with other major media organisations and distribution partners Charter’s Spectrum Reach, Comcast Advertising and Cox Media, to unlock addressable advertising capabilities across the organisation’s suite of 18 US networks. The On Addressability initiative enables Discovery to offer advertisers dynamic ad insertion in both VoD […]

July 31, 2020