WTFN, the Australian independent production company, in partnership with Drawbridge Labs, is launching a Shoppable TV experience, as Season 4 of its hit series Space Invaders premieres in primetime on Nine on February 3rd. Viewers of the decluttering and home renovation programme will be able to scan an onscreen QR code and enter and explore […]

Findings from LG Ad Solutions’ latest streaming survey, The Shoppable TV Report: 2024 and Beyond, suggest that 53 per cent of CTV users wish all TV ads had a quick option to buy the product and 63 per cent wish they could see store/brand inventory from their TV. “While marketers have long understood the impact […]