Advanced Television

sky deutschland

Saudi to bid for Bundesliga rights?

Saudi Arabia may be entering the bidding for Germany’s Bundesliga rights in the Middle East, in the latest move to make new investments in international sport and confound rival Gulf state backed media. Germany’s top division is currently in exclusive talks with beIN Sports to renew the Qatar-based network’s $250 million five-year deal, which runs […]

June 24, 2020

Reduced Bundesliga deal points to new reality

Germany’s Bundesliga has accepted a lower price from broadcasters than its previous €4.6 billion deal, in a clear sign the market has weakened because of the coronavirus pandemic. Sky Deutschland and DAZN have split the domestic rights to show live matches from Germany’s top flight football league in the new deal. From 2021 to 2025, […]

June 22, 2020

Sky Deutschland reveals content plan “for a new era”

Sky Deutschland has announced a major new content plan to that it says will “shakeup TV in Germany and take Sky into a new era”. Sky will deliver its plan through a combination of partnerships and development of its entertainment, movies and sports offering – and it starts with an extension of Sky’s deal with […]

June 22, 2020