Swisscom rebrands entertainment strands
In a major rebranding exercise, multiply telco Swisscom is rebranding its entertainment products. Swisscom TV is to become blue TV, Teleclub will launch as blue+ and Kitag cinemas will change their name to blue Cinema. “The best network, best platform and best content are coming together to create a unique offering,” declared Dirk Wierzbitzki, Head […]
September 22, 2020