Advanced Television


4Sales launches airtime fund for new-to-TV advertisers

Channel 4 has announced the launch of 4Sales’ Greenhouse Fund. The new initiative will offer small and medium sized businesses that have never advertised on TV before match-funded commercial airtime across Channel 4’s portfolio. The unique £3 million (€3.3m) airtime relief fund is a temporary solution aimed at SMEs seeking growth as the nation begins […]

June 8, 2020