VOOM HD's ‘Virgin’ launch into UK
From Colin Mann in Cannes
VOOM HD Networks has inked an agreement with UK quad-play operator Virgin Media, to trial the global VOOM HD channel starting in October 2007 as part Virgin Media’s 50Mbs Broadband Pilot in the UK. The deal, brokered by international broadcaster and distributor of thematic channels Chello Zone (formerly Zonemedia), marks the initial delivery of a VOOM HD channel in the UK.
Since initiating its global expansion effort at MIPCOM just two years ago, VOOM HD Networks has seen exponential growth in the international marketplace. More than 1,100 VOOM HD programming hours have been sold into more than 150 countries, and the global VOOM HD channel is now available in Europe, Asia and the Middle East.