Disney on mobile in Japan

Disney plans to launch mobile phone services in Japan early next year to become the newest entrant in an ultra-competitive market. Disney, which plans to halt its US-based mobile phone service in December, is now eyeing demand for its online contents in the world’s biggest market of third-generation phones.

Disney would use local mobile phone carrier Softbank’s network and the two would jointly develop mobile phones and content. For Softbank – another new entrant which has been winning users with its low-cost price plans – the agreement could be a key to induce subscribers to use their phones for more downloads and switch to pricier handsets and calling plans.

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