CNN spends on international
November 16, 2007
CNN plans a multimillion dollar investment in its international news gathering resources, in a bid to be less reliant on third parties and to fight back against new competitors to the original 24-hour news channel. The investment, thought to be costing about $10m, will see CNN International open permanent bases in nine new countries from Afghanistan to Vietnam and add correspondents in existing bureaux, including Beijing, London and Jakarta.
It will also open a regional hub in the United Arab Emirates, putting it in direct competition with Al Jazeera’s Doha-based English-language service, which marks its first anniversary today, with distribution deals taking it to a potential audience of 100m homes.