Mobile TV: Subscribers but no profits
December 4, 2007
According to Mobile TV: Business Models and Opportunities from Screen Digest, MNOs must offer mobile TV but won't make any money from it in the near term.
Looking across 25 countries it concludes that in the short term network operators don't stand to make much profit from offering mobile TV services yet they must offer it to remain competitive. Operators who do not offer mobile TV will simply lose their subscribers to other operators or other media devices, such as the in-car devices so popular in Asia. The lion's share of the income from offering mobile TV services will be shared between the handset manufacturers, software companies, content creators and network owners.